Funding an organization or a cause can feel like a daunting task. You might ask questions such as, “Where do I find donors? How do I share my message? How do I request donations?”
Before getting overwhelmed, there’s a great way to accomplish all of those tasks in one stride. Fundraising events are a fantastic way to gain awareness, share your cause, and receive needed funds.
Get started planning your first event with these five fundraiser tips.
1. Know Your Purpose
Planning an event with great results requires focus. If you don’t know the purpose of your event, your guests won’t either.
Sit down with your team and determine the reason behind your fundraiser event, define your goals and objectives, and begin to narrow down how to communicate this clearly with guests.
Take some time and craft your elevator speech with your team. Doing so will help you become crystal clear on your cause and why it should be important to others. Use this as the foundation of your planning and marketing.
2. Set Your Budget
After you’ve determined your purpose, the next step to plan a fundraiser is to set a budget.
There is much to consider for planning an event: venue, entertainment, food, decor, and more event dynamics.
Knowing your numbers on the front end of your planning will give you a high-level overview of what you can spend and on what. Without a budget, it is easy to overspend and under-deliver.
If you have limited funds, you should not aim to plan an over-the-top event to wow your guests. You can have a successful fundraising event with a small budget.
3. Design Your Event to be Guest Centric
Hosting a successful fundraising event should not be all about you. If you want people to get on board with your cause, you need to make sure they connect with the mission and vision. Your guests need to feel like they can play a pivotal role in the growth and success of the organization.
Plan your event with your guests in mind. Using your elevator speech, you can make sure the “why” is concise and can easily communicate to your guests why it should be essential for them to act.
4. Promote Your Event Well
A well-planned event goes to waste if no one shows up. Promotion of your event is key to filling your venue with the people who would care about your cause or organization enough to learn more or act.
Move forward with your event planning by considering your marketing and promotion plan. Utilize social media, create quality and informative graphics and flyers, encourage people to share the word, and other methods.
5. Follow Up Accordingly
After you take a moment to celebrate your successful event, you cannot forget to follow up with your guests. Regardless of whether or not they donated, thank each attendee for their support and partnering with your cause.
Follow-up with guests who donated and ensure they receive appropriate documentation or receipts and a “thank you.”
Stellar Fundraising Events to Support Your Cause
Make your organization or cause known through successful fundraising events. Having a clear message and a well-planned event will bring the necessary funds to take your nonprofit or cause to the next level.
If this was helpful, head over to Business Talk and learn to run your organization well, serve your partners, and remain highly productive.