Did you know that there are more than 750,000 franchise businesses across the US? Millions of people dream of running their own business, but many people don’t want to start from ground zero.
That’s why franchising is so appealing. You get to work within the context of a proven, in-demand business model. Yet you get to apply your own unique talents and skillsets to build the best, most profitable franchise possible.
And once of the most important areas of opportunity is with your marketing. It can be difficult to increase brand awareness as a franchise, but doing so is crucial to compete with other businesses in your area.
Wondering how to increase brand awareness for your franchise, to ensure you are always one step ahead of the competition? Keep reading below for the best tactics to increase brand awareness today.
Increase Brand Awareness By Running Ads
There are many ways to run ads to your local franchise. One of the most effective is search ads. When people are searching for local businesses in their area, you can ensure your franchise shows up at the top of the list through ads.
You can also run print or physical ads, such as on buses, in local magazines and newspapers, or using car wraps.
Focus On SEO
When it comes to local franchise businesses, that depend on walk-in traffic, SEO is going to be the best marketing strategy to increase brand awareness.
Consumers know what they want, and they’ll often take the first option they see. If they want pizza, they’re going to type in the name of their town, followed by the word “pizza” and order from one of the first three options listed.
In order to get your website, or Google Maps listing to show up at the top, there are a few basic SEO steps to take to make it happen, so you can beat out the competition. Read more now about what you can do to boost your local franchise SEO.
Work With Local Influencers
Using social media to increase brand awareness is one of the most important things you can do in 2022 and beyond. The average person spends more than two hours each day scrolling through social media.
But they have trained themselves to ignore interruption ads. Wondering how to increase brand awareness on social media? You can speak through local influencers.
Influencers are those who’ve built a trusting audience. They listen to what they have to say. So if they recommend a particular restaurant, or place to get a massage, you’re going to get way better results than running ads to a cold audience.
Partner With Local Businesses
By partnering with local, non-competing businesses, you can build mutually-beneficial relationships, sending a stream of new customers to each other’s businesses.
You can leave business cards and discount coupons in each other’s locations, or partner to host local events or workshops.
Discover New Marketing Strategies
There are countless ways to increase brand awareness for your local franchise. Your franchisor should have plenty of materials and tools you can use to market your franchise. But you can also get creative and discover your marketing strategies.
Looking for other ideas to grow your business? Head over to our blog now to find other helpful tips and tricks.