Marketing is an essential step for any business. If you don’t market your product or brand name, how will anyone know who you are? If nobody knows about you, chances are you won’t have too many customers. Customers are the life force of any business, and without marketing you wouldn’t have customers.
Over the past decade or so, the strategies and techniques involved in marketing have changed dramatically. Instead of magazine and radio ads, marketing experts are focusing on social media platforms and SEO services. Times have changed, which means the way we market ourselves has to change as well.
There is no shame in lacking expert marketing skills, but if you are not well-versed in this you should consider hiring a digital marketing company to help you out. Follow these 5 tips for choosing a digital marketing company for your business in 2019.
First, determine your present and future goals
What are you hoping to gain from marketing for both the present and future of your company? Are you interested in ranking higher on search engines to increase organic traffic to your website? Or are you hoping to gain more interest on your social media accounts? Whatever your goals might be, it is important to establish them even before you being the search for a digital marketing agency.
Establish a budget
Before you waste the time of a digital marketing rep and your own precious time, establish a budget first. What are you willing to spend on these marketing efforts? Digital marketing can rack up a hefty bill rather quickly, especially if you are investing in SEO services. Figure out your allotted budget ahead of time.
Find a reputable agency with plenty of reviews
This goes for hiring any type of agency to help with the growth of your business. It is important to find a digital marketing company that has a good reputation. They should have reasonable number of past clients to backup their claims. You can even ask for a list of references from the company and try to reach out to these people directly.
Don’t always trust the reviews you read on the website. There is a common practice called astroturfing, and this is when a company creates fake accounts on sites like Yelp in order to write fake positive reviews. Always set up a consultation with a digital marketing team to get a feel for their skills and vibes in person; don’t just trust what you read on the internet.
Find an agency whose focus aligns with your own
Just like you company has a specific area of expertise, the same often goes for digital marketing firms. Some firms might have more experience in social media marketing in not so much in lead generation. Once you’ve established your goals, you’ll want to find an agency that has the ability to make those goals a reality.
Consider the beer test
The team members should be fun to work with! You’ll be working closely with these people on marketing strategies, so make sure you get along. Ask yourself if your digital marketing representative is someone you would enjoy getting a beer with after work. If the answer is yes, you’ll most likely work well together!